
Applicant emphasized the differences in spelling, and argued that its mark is "very feminine in appearance," whereas the cite mark "uses a completely different stylization that is quite masculine in nature ...." The Board was unmoved. It observed that the literal portion of a mark is normally accorded greater weight in the likelihood-of-confusion analysis, and here the literal portions are pronounced identically. That alone may suffice to support a Section 2(d) finding. Moreover, the Board agreed with the PTO that Applicant over-emphasized the differences in font, because consumers may believe that either applicant or registrant has expanded its business to include variations of its original mark.
As to the goods and services, the fact that Applicant restricted its services is irrelevant, since the "retail store" services of the cited registration are broad enough to encompass applicant's "retail clothing boutiques ...." Furthermore, based on third-party registration evidence submitted by the PTO, Applicant's class 25 clothing products are related to Registrant's retail store services.
Applicant pointed to Registrant's website, where the "hats, shirts and jackets" of the registration "all identify motorcycle related apparel sold to motorcycle enthusiasts," in contrast to Applicant's formal attire for young women. This reliance on extrinsic evidence to narrow the scope of Registrant's goods is, of course, improper. "The law is clear that the question of likelihood of confusion must be determined based on the identification of goods in the application and cited registration, regardless of what the record may reveal as to the actual nature of the goods, the particular channels of trade or the class of purchasers to which the goods are directed."
Finally, Applicant pointed to a now-cancelled registration that Applicant owned for the same mark for "retail clothing boutiques," asserting that the involved marks co-existed on the register for more than six years without any instances of confusion. The Board, however, pointed out once again that a cancelled registration is not entitled to any statutory presumptions, that the PTO and the Board are not bound by the prior decisions of another examining attorney once the registration has lapsed, and that in this ex parte context there is no opportunity for the registrant to be heard on the issue of actual confusion.
And so the Board affirmed the refusal to register.
Text Copyright John L. Welch 2012.
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